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Built to last: why every SME needs a business continuity and protection plan

By Leo Telles, Chief Business Development Officer, APA Insurance

Small and medium enterprises are the engine of the Kenyan economy, accounting for the majority of employment and a significant share of GDP. Yet too many SMEs operate without the protection that would allow them to survive an unexpected shock — a fire, a theft, a lawsuit, or the sudden loss of a key person.

Business owners often view insurance as an expense to be minimised rather than an investment in resilience. The reality is that a single uninsured event can erase years of hard work overnight. Business continuity planning, anchored by the right insurance cover, is what separates the enterprises that recover from those that quietly close their doors.

From property and liability cover to credit insurance and key-person life assurance, the tools exist to protect every stage of an SME's journey. The challenge has been accessibility — complex products, opaque pricing, and slow onboarding. That is changing.

We have simplified quotation and underwriting for our SME products, making it faster and easier for business owners to get protected. Combined with value-added services such as financial literacy programs, our goal is to help Kenyan businesses not just survive, but build something that lasts.