APA Insurance has launched a fully digital claims platform, allowing customers to submit, track, and settle claims directly from their mobile phones — a significant step in the Group's ongoing digital transformation journey.
The platform replaces paper-heavy, manual processes with a streamlined digital workflow. Customers can now upload documentation, monitor the real-time status of their claim, and receive settlement notifications without visiting a branch, dramatically reducing turnaround times and improving transparency.
"Claims are the moment of truth in insurance," said Parul Khimasia, Chief Operating Officer, APA Insurance. "This is when we deliver on our promise to protect what matters most. By making the claims journey faster, simpler, and more transparent, we are putting our customers firmly at the centre of everything we do."
The launch forms part of a broader investment in technology, data, and process optimisation that is enhancing operational efficiency and enabling real-time customer engagement across the Group. Further digital self-service features are scheduled for release through 2026.
